London’s Low Emission Zone – a plea for a rebrand!

Just last week, I heard a very senior and well informed business leader explain to a vistor to London that the Low Emission Zone was about ‘the Mayor’s efforts to reduce carbon emissions’. In a no doubt very annoying way I couldn’t resist stepping in and explaining otherwise. But I think this view is not isolated – from consumer…

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Lily Allen’s ‘The Fear’ – a sustainability anthem?!

Anyone’s who’s heard Lily’s no1 smash hit ‘The Fear’ will have noticed the lyrics, as pointed as her usual fare, but this time aiming at mindless consumerism and the transient superficial nature of fame and celebrity. The contrast of the ‘happy-spending’ major-key verses and the ‘confused fear’ minor-key chorus exactly epitomises the current consumerism debate…. This is the way…

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Welcome to the GreenBabel Blog

Welcome to the GreenBabel Blog There’s plenty going on in the world of low carbon and environmental issues, and also in the world of marketing. This blog is to keep track of interesting developments and provide an opportunity for visitors to join in the debate, share ideas and find useful nuggets…. so feel free to join in!

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