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Curation

We’re hunters, magpies, scavengers, sponges. We search out both emerging and established great thinking, to apply as needed to projects. And sometimes we use this stimulus to create new approaches and frameworks ourselves.

For example, archetypes thinking is a great way to stimulate conversation about purpose, so we’ve developed unique application methods from the great work done by Mark & Pearson.

But for certification labels, and their use in brand positioning, we did our own research, as there’s wasn’t enough out there – so Liz interviewed 100 marketing directors and managers, online or face to face, and distilled out what we could learn and how to apply it.

From challenger branding to trends research, from sustainability practices to new inspiring disruptive brands, there’s so much to learn from. We translate all that into useful methods and content to stimulate your thinking.

Coaching

We don’t believe we have all the answers. Our skill is asking the right questions, bringing useful tools, and provoking thoughts in what we feel will be helpful directions.

As coaches we listen, we digest, and we simplify.

So we like to partner with you along the process, and in the end it will be your ideas and your work, and when you’re ready to push into making it live in the organisation, you’ll be fully equipped to do that.

In practical terms that means we facilitate workshops (creative or decision making), use existing and new insight to stimulate fresh perspectives, design processes and tools to support, and work one-to-one to get to the best answers and learning that is right for you.


Clarity

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Collaboration

We’re fans of diverse inputs. And that means diverse people. People within your business who represent a range of points of view and agendas. And people from our side who can bring unique skills and experience to make a cohesive whole.

We like to work together. From workshops to one-to-ones to brainstorms in a pub with only a beermat to write on. Often the best ideas come from a combination of individual reflection and then provocative debate. We all have different styles of doing that, so each project is designed differently based on the challenges and the stakeholders involved.

But the end result – energy, ideas, great debate – creates much better solutions with everyone’s buy in. We don’t do ticking boxes. We do change.

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bluebabel

We help businesses define a compelling purpose that unlocks the energy and potential of the people, the brand and the marketplace

We create powerful brand positionings, defining what the purpose means for consumers, driven by inspirational insight

We can help those brands do good in the world, through positive action against issues affecting people and the planet

And through all this we are translating social, environmental and economic issues and consumer trends into the brand and business world, uniting knowledge and experience in both sustainability and marketing

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What We Do

 

Purpose

The role of a purpose is to set out a sense of shared ambition and beliefs that unites the organisation, and set it in the context of the world, not the category.

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Positioning

Well positioned brands are clear and relevant to consumers, with compelling and differentiated proposition and character.

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Positive Action

Taking Positive Action is about finding ways for your brand to tackle issues that affect people and the planet in the communities in which you operate.

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What We Think

‘Brand and Eco-Labels, which way now? Survey Top 10 Headlines’ – published January 2018

‘Global Goals as marketing insight’ – published in Market Leader April 2016

‘How can a third party certifier can help you build a stronger brand?’ – published in Market Leader June 2014

Marketing Leader June 2014

‘In Pursuit of Purpose’ – published in Market Leader June 2014

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How we work


Curation

We’re hunters, magpies, scavengers, sponges. We search out both emerging and established great thinking, to apply as needed to projects. And sometimes we use this stimulus to create new approaches and frameworks ourselves.

read more

For example, archetypes thinking is a great way to stimulate conversation about purpose, so we’ve developed unique application methods from the great work done by Mark & Pearson.

But for certification labels, and their use in brand positioning, we did our own research, as there’s wasn’t enough out there – so Liz interviewed 100 marketing directors and managers, online or face to face, and distilled out what we could learn and how to apply it.

From challenger branding to trends research, from sustainability practices to new inspiring disruptive brands, there’s so much to learn from. We translate all that into useful methods and content to stimulate your thinking.

Coaching

We don’t believe we have all the answers. Our skill is asking the right questions, bringing useful tools, and provoking thoughts in what we feel will be helpful directions.

read more

As coaches we listen, we digest, and we simplify.

So we like to partner with you along the process, and in the end it will be your ideas and your work, and when you’re ready to push into making it live in the organisation, you’ll be fully equipped to do that.

In practical terms that means we facilitate workshops (creative or decision making), use existing and new insight to stimulate fresh perspectives, design processes and tools to support, and work one-to-one to get to the best answers and learning that is right for you.

Clarity

Business issues are always complex, but to drive change needs clear action plans. So everything we do is about sifting through the complexity to get to absolute clarity.

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Whether that be simple diagrams, prioritised action plans, headline insights, or easy strategy models, we have the tools and the style to help you navigate through to simple memorable outcomes.


Collaboration

We’re fans of diverse inputs. And that means diverse people. People within your business who represent a range of points of view and agendas. And people from our side who can bring unique skills and experience to make a cohesive whole.

read more

We like to work together. From workshops to one-to-ones to brainstorms in a pub with only a beermat to write on. Often the best ideas come from a combination of individual reflection and then provocative debate. We all have different styles of doing that, so each project is designed differently based on the challenges and the stakeholders involved.

But the end result – energy, ideas, great debate – creates much better solutions with everyone’s buy in. We don’t do ticking boxes. We do change.


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Case Studies

SAB Miller - Positive action on violence against women

SAB Miller

Positive action on violence against women

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Cotswold Outdoor – Purpose and positioning for outdoor retail

Cotswold Outdoor

Purpose and positioning for outdoor retail

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Ursus – Repositioning a ‘national pride’ brand

Ursus

Repositioning a ‘national pride’ brand

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Dreher Breweries – Sharpening up brand positioning

Dreher Breweries

Sharpening up brand positioning

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Principality

Creating purpose and positioning

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SAB Miller

Integrating sustainability into brand marketing

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Homebase

Shaping business with fresh purpose

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Fairtrade

Making purpose commercial

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Blog

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Do marketers think ecolabels can help drive brand growth?
Posted By Liz Tinlin January 5, 2018

In a world of decaying trust, where some think we’ve had enough of experts and ‘fake news’ is a phenomenon, what role is there…

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Non-Exec Directors say: “Purpose and strategy have to drive culture”
Posted By Liz Tinlin September 29, 2017

A fascinating panel discussion of experienced Chairmen and Non-Exec Directors this week, revealed just how important ‘purpose’ can be in the top FTSE UK…

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Responsible Business Summit 17 accidentally demonstrating the ‘Purpose Problem’
Posted By Liz Tinlin June 28, 2017

  The Responsible Business Summit is one of 2 big sustainability-in-business conferences that I go to every year (the other being Sustainable Brands). Entitled…

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Fair Luxury network taking positive action on gold, silver and gems jewellery
Posted By Liz Tinlin June 28, 2017

Last month I had the joy of spending 2 days with a group of amazing movers and shakers determined to make the world a…

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