So finally Stella Artois and Currys meet in more than just a late night takeaway melange…. they are both brands that are communicating recycling as part of their advertising: – Stella’s outdoor campaign focussing on the recycled material content of the cans and box packaging, in a stylish ‘Stella’ manner that touches on nostalgia of where the aluminium or…
An interesting conversation today with a consumer insight specialist (thanks Mercedes) raised an issue I’ve wondered about before, but only from the brand side – how does one measure ‘green-ness’.What I learnedwas that in fact this is a highly topical consumer issue, with brands currently dividing into 3 camps in their consumer communication: 1. Go the 100% route –…
You’d think that you couldn’t get further from heavy issues like climate change than in the high volume, image driven beer category. Yet it may be one of the first categories to experience real ‘brand risk’ from climate change. New Scientist reports this week that the Saaz hops that is the basis for pilsner lagers such as Pilsner Urquell,…
In July I was priviledged to be invited to a Sustainable Development Commission conference that shared the winning entries from their competition to find breakthrough ideas that could change society to be more sustainable in the 21st century. The event was a big occasion, with Jonathan Dimbleby chairing, Anna Ford and Jonathan Porritt on hand, and even Prince Charles…
In this week’s New Scientist, there’s a great article summarises all the different research that’s been done into the colour red. Semiotically it stands for a great deal – stop, danger, aggression, blood, etc. It turns out that this subliminally affects all of us, as we are ‘hard wired’ to view red as a dominant colour, and we’re not…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
