December, 2011 - bluebabel

Between the lines of the Unilever brand story

December 8, 2011

| Categories: opinion

At last week’s Marketing Society Conference – a day of Global Leadership discussions – we were treated to a very well put together and powerfully delivered talk from Keith Weed, CMO at Unilever. The headlines, reported succintly in today’s Marketing magazine (7 Dec), focus on how they are embedding sustainability in the business, not having separate CSR, and how…

Why brands get drunk on social media

December 8, 2011

| No Comments

| Categories: opinion

It occured to me in discussions with a client yesterday that social media, that big scary/cool exciting world (depending how far along you are with embracing it for your brand), is currently the brand equivalent of discovering alcohol as a teenager. It makes you feel like you are the coolest dancer at the party. It’s not until much much…

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