I’m taking issue with Marketing magazine last week – 18th Jan. They’ve fallen into the media trap of sensationalist headlines that throw the baby out with the bathwater… ‘Shift’ (p19) gave a timely reminder that we all need to think about consumers in a multi-dimensional way, as any consumer segment is full of contradictions. But it’s certainly not true…
Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…
So, it’s in the news today that Apple have published details of their supply chain and all the issues it has found – with underage workers, overworking, financial mismanagement, etc…. It adds up to a hell of a list of new years resolutions for the tech giant to get stuck into. So do we commend Apple on making this…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
