Smart Brand Innovation that Reduces Wastage

We hear alot about Recycling. But top of the Reduce/Reuse/Recycle mantra is ‘Reduce’ – and this isn’t just about energy use, its about reducing the ratio of materials to uses – for example weight reduction, concentration, or portion control. So get more out, for less going in. And all of these things can have other consumer benefits – smartness,…

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More Demon than Angel

Warning: highly opinionated movie review follows…! Have you seen the new Angels & Demons movie based on the Dan Brown book, sequel to the Da Vinci Code? I was honoured to be invited to a Sony premiere at Sony Theatre (thanks to our kind hosts), but sadly the evening was far better than the film warranted – the highpoint…

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Another oil price shock – Low carbon boost or economic tragedy?

As if the current credit crunch, recession, political instability and climate change aren’t enough to worry about, anyone who scours enough media sources will spot a growing concern in the background – that this year will see another oil price hike similar to last year but more sustained. Is an oil price surge the kick we need to get…

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