Thank you to the Marketing Society for another stimulating evening last night in the company of some great marketing folks. The evening was a ‘showcase’ of some of the Marketing Excellence 2010 award winners, and we had presentations from Waitrose (Grand Prix winners for the Essential Waitrose launch), British Gas (Brand Revitalisation award) and Thinkbox (the relatively new marketing…
So, the swingeing cuts have included the government funding for the ‘arms length’ Sustainable Development Commission – for which I have been an expert panel member since its inception in 2006. I’ve just received a letter telling me it will close at the end of 2010 unless the devolved administrations want to keep some form of it going for…
The last month I’ve seen so many articles and news items on green/sustainable claims – even the One Show (hardly the cutting edge of journalism) got in on the act last week and did a spot on greenclaims in household cleaners and how misleading and unregulated they are. The comparison was drawn with Fairtrade, which everyone understands and which…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
