We all know the mantra ‘reduce, reuse, recycle’…. What this is meant to mean is firstly reduce your materials and impacts by changing your product/service, then try reusing your finished products (straight reuse or value added upcycling) then when all else fails, recycle into something else. Somedays it seems folks only think about the last one, but sadly we’re…
This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…
Just wanted to round up 3 things that have caught my eye in the last month – which between them I think illustrate the spectrum of effort that brands can make on the sustainability front: – On the being marginally less bad, ‘every little helps’ end, step forward Cadbury’s: On-pack claim informing about reduction in packaging taking lorries off…
I was in the foyer of the BBC yesterday and noticed that their stationery had arrived – cases of Evolve 100% recycled paper, exactly the same as I use. I was delighted. And then I thought, if even the BBC can do it (huge organisation, slow to change), then its really not hard. Why do we even use up…
So finally Stella Artois and Currys meet in more than just a late night takeaway melange…. they are both brands that are communicating recycling as part of their advertising: – Stella’s outdoor campaign focussing on the recycled material content of the cans and box packaging, in a stylish ‘Stella’ manner that touches on nostalgia of where the aluminium or…
In this week’s New Scientist, there’s a great article summarises all the different research that’s been done into the colour red. Semiotically it stands for a great deal – stop, danger, aggression, blood, etc. It turns out that this subliminally affects all of us, as we are ‘hard wired’ to view red as a dominant colour, and we’re not…
We hear alot about Recycling. But top of the Reduce/Reuse/Recycle mantra is ‘Reduce’ – and this isn’t just about energy use, its about reducing the ratio of materials to uses – for example weight reduction, concentration, or portion control. So get more out, for less going in. And all of these things can have other consumer benefits – smartness,…
So, what do you get if you cross a well known chocolate brand with a thought for sustainability? A 22% reduction in Easter packaging, apparently! Thornton’s usual email newsletter today came with a sweet ending – a declaration that they have reduced their packaging in all their Easter products by 22%, saving 73 tonnes. A look at their website…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
