I’m taking issue with Marketing magazine last week – 18th Jan. They’ve fallen into the media trap of sensationalist headlines that throw the baby out with the bathwater… ‘Shift’ (p19) gave a timely reminder that we all need to think about consumers in a multi-dimensional way, as any consumer segment is full of contradictions. But it’s certainly not true…
Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…
This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…
Watching the ‘Women’ triad of documentaries on BBC gave me food for thought – not just over how lucky my generation is to have choices we take for granted, but also the similarities between how those ‘feminists’ felt in the 1960s vs how many sustainability advocates feel now. Of course, ‘feminism’ is a dirty word nowadays, seems to have…
Warning: highly opinionated movie review follows…! Have you seen the new Angels & Demons movie based on the Dan Brown book, sequel to the Da Vinci Code? I was honoured to be invited to a Sony premiere at Sony Theatre (thanks to our kind hosts), but sadly the evening was far better than the film warranted – the highpoint…
Creativity. Its the cornerstone not just of innovation, but of all good problem solving. And yet it can seem so elusive, so hard for us to switch from our usual analysis, judgement, decision making thought processes into a more lateral state where we make fresh connections. Maybe thats why we seem to get out best ideas in the shower,…
Anyone’s who’s heard Lily’s no1 smash hit ‘The Fear’ will have noticed the lyrics, as pointed as her usual fare, but this time aiming at mindless consumerism and the transient superficial nature of fame and celebrity. The contrast of the ‘happy-spending’ major-key verses and the ‘confused fear’ minor-key chorus exactly epitomises the current consumerism debate…. This is the way…
Welcome to the GreenBabel Blog There’s plenty going on in the world of low carbon and environmental issues, and also in the world of marketing. This blog is to keep track of interesting developments and provide an opportunity for visitors to join in the debate, share ideas and find useful nuggets…. so feel free to join in!
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
