SB15 took place in London last week. A day of research workshops, and 2 days of brand/business presentations. All aiming to inspiring us with HOW NOW. Although there was a little of WHAT NOW? And HOW? And WHY on EARTH? there was indeed a fair smattering of inspiration. Highlights included: – Prince EA; devastatingly passionate, articulate and moving in…
Another great evening with the Marketing Society last night; this time an audience with Sir Terry Leahy, the maestro of Tesco’s phenomenal success, who started out as a Tesco marketer and worked his way up to the top. It’s so easy to take Tesco for granted, but in the 14 years of his reign as CEO, he took it…
We all know the mantra ‘reduce, reuse, recycle’…. What this is meant to mean is firstly reduce your materials and impacts by changing your product/service, then try reusing your finished products (straight reuse or value added upcycling) then when all else fails, recycle into something else. Somedays it seems folks only think about the last one, but sadly we’re…
Easyjet is in the news again this week – this time, for painting it’s aircraft (8, as a trial) with a nanopolymer coating that reduces friction and therefore fuel use. If it works on the whole fleet, it would reduce fuel bills by up to 2% – and given 40% of easyJet’s costs are fuel, this is no small…
This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…
Just wanted to round up 3 things that have caught my eye in the last month – which between them I think illustrate the spectrum of effort that brands can make on the sustainability front: – On the being marginally less bad, ‘every little helps’ end, step forward Cadbury’s: On-pack claim informing about reduction in packaging taking lorries off…
In July I was priviledged to be invited to a Sustainable Development Commission conference that shared the winning entries from their competition to find breakthrough ideas that could change society to be more sustainable in the 21st century. The event was a big occasion, with Jonathan Dimbleby chairing, Anna Ford and Jonathan Porritt on hand, and even Prince Charles…
We hear alot about Recycling. But top of the Reduce/Reuse/Recycle mantra is ‘Reduce’ – and this isn’t just about energy use, its about reducing the ratio of materials to uses – for example weight reduction, concentration, or portion control. So get more out, for less going in. And all of these things can have other consumer benefits – smartness,…
As if the current credit crunch, recession, political instability and climate change aren’t enough to worry about, anyone who scours enough media sources will spot a growing concern in the background – that this year will see another oil price hike similar to last year but more sustained. Is an oil price surge the kick we need to get…
Creativity. Its the cornerstone not just of innovation, but of all good problem solving. And yet it can seem so elusive, so hard for us to switch from our usual analysis, judgement, decision making thought processes into a more lateral state where we make fresh connections. Maybe thats why we seem to get out best ideas in the shower,…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
