targeting - bluebabel

Apple and WWF: Both brands of desire. A lesson for other NGOs?

February 1, 2012

| Categories: opinion

Indeed, they are both proven to be desirable brands – strong brands that encourage consumers to Think, Feel and Act differently. The new Brand Desire 2012 research from Clear, shows that Apple is in the top 3 in the world in all 3 areas, and WWF is a winner in making people Feel differently. Interesting, because if you ask…

Oi Marketing! We need better segmentation and targeting not none!

January 23, 2012

| No Comments

| Categories: opinion

I’m taking issue with Marketing magazine last week – 18th Jan. They’ve fallen into the media trap of sensationalist headlines that throw the baby out with the bathwater… ‘Shift’ (p19) gave a timely reminder that we all need to think about consumers in a multi-dimensional way, as any consumer segment is full of contradictions. But it’s certainly not true…

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We help businesses define a compelling purpose that unlocks the energy and potential of the people, the brand and the marketplace

We create powerful brand positionings, defining what the purpose means for consumers, driven by inspirational insight

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