Its unlikely any of us will ever have to face a challenge as big as putting on the Olympics. But as Lord Coe showed last night, at the Marketing Society Annual Lecture, there is still much to learn for the rest of us, whether our challenges be about transforming brands, launching new products, or building our teams. He walked…
Thanks to the Marketing Society for a great Annual Lecture last night – by Paul Polman, CEO of Unilever… If the assembled 300 audience didn’t realise it before, by the end we were quite clear he’s one of the most influential men on the planet, outgunning David Cameron et al by some margin… running an organisation that operates in…
Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…
At last week’s Marketing Society Conference – a day of Global Leadership discussions – we were treated to a very well put together and powerfully delivered talk from Keith Weed, CMO at Unilever. The headlines, reported succintly in today’s Marketing magazine (7 Dec), focus on how they are embedding sustainability in the business, not having separate CSR, and how…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
