The Responsible Business Summit is one of 2 big sustainability-in-business conferences that I go to every year (the other being Sustainable Brands). Entitled ‘Deliver Social Purpose with Impact’, 2017’s June conference had an impressive array of speakers that teased me that the 2 days would be a corker. And it’s true, I learned a lot about what companies are…
Last month I had the joy of spending 2 days with a group of amazing movers and shakers determined to make the world a better place. Precious metals and gems have some of the worst supply chains in the world, with child labour, health issues from toxic materials, environmental destruction, and loss of biodiversity just some of the side…
SB15 took place in London last week. A day of research workshops, and 2 days of brand/business presentations. All aiming to inspiring us with HOW NOW. Although there was a little of WHAT NOW? And HOW? And WHY on EARTH? there was indeed a fair smattering of inspiration. Highlights included: – Prince EA; devastatingly passionate, articulate and moving in…
Indeed, they are both proven to be desirable brands – strong brands that encourage consumers to Think, Feel and Act differently. The new Brand Desire 2012 research from Clear, shows that Apple is in the top 3 in the world in all 3 areas, and WWF is a winner in making people Feel differently. Interesting, because if you ask…
I’m taking issue with Marketing magazine last week – 18th Jan. They’ve fallen into the media trap of sensationalist headlines that throw the baby out with the bathwater… ‘Shift’ (p19) gave a timely reminder that we all need to think about consumers in a multi-dimensional way, as any consumer segment is full of contradictions. But it’s certainly not true…
Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…
So, it’s in the news today that Apple have published details of their supply chain and all the issues it has found – with underage workers, overworking, financial mismanagement, etc…. It adds up to a hell of a list of new years resolutions for the tech giant to get stuck into. So do we commend Apple on making this…
It occured to me in discussions with a client yesterday that social media, that big scary/cool exciting world (depending how far along you are with embracing it for your brand), is currently the brand equivalent of discovering alcohol as a teenager. It makes you feel like you are the coolest dancer at the party. It’s not until much much…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
