Its unlikely any of us will ever have to face a challenge as big as putting on the Olympics. But as Lord Coe showed last night, at the Marketing Society Annual Lecture, there is still much to learn for the rest of us, whether our challenges be about transforming brands, launching new products, or building our teams. He walked…
Soviet Union – bastion of communism, communal good, anti-competition? Well it certainly was in 1942 in the midst of WW2. But as I’m learning from a long overdue re-watch of ‘The World at War’ (Thames Television 1970s triumph), some astonishing marketing genius emerged from the heart of the Kremlin that we can learn from even today. So in a…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
