In a world of decaying trust, where some think we’ve had enough of experts and ‘fake news’ is a phenomenon, what role is there for a 3rd party aiming to bring credibility to brand claims? In an update to the groundbreaking 2012 research, bluebabel has investigated the opinions of 50 leading marketers and 50 of their sustainability colleagues, to…
A fascinating panel discussion of experienced Chairmen and Non-Exec Directors this week, revealed just how important ‘purpose’ can be in the top FTSE UK companies. The debate was around culture and diversity in the boardroom, though the panel stretched the remit to be culture and diversity in the organisation, and how that should be led and reflected by the…
Its unlikely any of us will ever have to face a challenge as big as putting on the Olympics. But as Lord Coe showed last night, at the Marketing Society Annual Lecture, there is still much to learn for the rest of us, whether our challenges be about transforming brands, launching new products, or building our teams. He walked…
What can we learn about building a compelling and distinct purpose for a brand or business, from organisations as diverse as Google Creative Labs and Choccywoccydoodah? Well, thanks to the Lost Lectures mini-phenomenon (“enchanting talks from secret locations”), a big dose of inspiration was received last week from six eclectic 20min talks packed into one interesting evening. And the…
Thanks to the Marketing Society for a great Annual Lecture last night – by Paul Polman, CEO of Unilever… If the assembled 300 audience didn’t realise it before, by the end we were quite clear he’s one of the most influential men on the planet, outgunning David Cameron et al by some margin… running an organisation that operates in…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
