The role of a purpose is to crystallise shared ambition and beliefs that unite the organisation, and set it in the context of the world, not the category. It’s not a financial objective, it instead defines the reason you exist at all, what you’re here to accomplish.
What are you for? What role do you play for people? What do you believe in and what do you want to change about the world?
A good purpose becomes a clear direction – for consumers to rally to, and for you to make decisions by. It should direct everything the organisation does, help prioritise investment, and harness all the energy of people and ideas to drive growth. It should also link to the brand positioning, and be evident in the positive action the business takes. And be simple enough that everyone can understand and repeat it.
Bluebabel has expertise in creating purpose where there is none, and building new meaning into purpose that already exists.
We do this using a variety of approaches, tailored to each client’s needs:
- Inspiration on Purpose best practice, learning from other businesses
- ‘LASER’ clear criteria for success
- ‘Credibility Building Roadmap’ for planning how to operationalise the purpose
- Positive Impact frameworks under the Purpose to demonstrate it’s intended outcomes and impact
- Facilitation design and delivery for creative, strategy or engagement workshops
- Stakeholder interviews and engagement, internally (and if needed, externally)
- External world and trends input to help identify the future business opportunity
- ‘Archetype’ methods for unlocking the right debate to nail the best purpose
- Audience research – consumers, customers, stakeholders and employees
- Total process design and project management
