Insight from Lord Coe on tackling big challenges

Its unlikely any of us will ever have to face a challenge as big as putting on the Olympics. But as Lord Coe showed last night, at the Marketing Society Annual Lecture, there is still much to learn for the rest of us, whether our challenges be about transforming brands, launching new products, or building our teams. He walked…

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Purpose – Inspiration from Google Creative Labs and Choccywoccydoodah

What can we learn about building a compelling and distinct purpose for a brand or business, from organisations as diverse as Google Creative Labs and Choccywoccydoodah? Well, thanks to the Lost Lectures mini-phenomenon (“enchanting¬† talks from secret locations”), a big dose of inspiration was received last week from six eclectic 20min talks packed into one interesting evening. And the…

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