Soviet Union – unexpected marketing genius in WWII
Soviet Union – bastion of communism, communal good, anti-competition? Well it certainly was in 1942 in the midst of WW2. But as I’m learning from a long overdue re-watch of ‘The World at War’ (Thames Television 1970s triumph), some astonishing marketing genius emerged from the heart of the Kremlin that we can learn from even today. So in a…