digital - bluebabel

Now That’s What I Call Great Marketing? Back to basics!

January 18, 2012

| Categories: opinion

Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…

Why brands get drunk on social media

December 8, 2011

| No Comments

| Categories: opinion

It occured to me in discussions with a client yesterday that social media, that big scary/cool exciting world (depending how far along you are with embracing it for your brand), is currently the brand equivalent of discovering alcohol as a teenager. It makes you feel like you are the coolest dancer at the party. It’s not until much much…

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