Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…
So, it’s in the news today that Apple have published details of their supply chain and all the issues it has found – with underage workers, overworking, financial mismanagement, etc…. It adds up to a hell of a list of new years resolutions for the tech giant to get stuck into. So do we commend Apple on making this…
At last week’s Marketing Society Conference – a day of Global Leadership discussions – we were treated to a very well put together and powerfully delivered talk from Keith Weed, CMO at Unilever. The headlines, reported succintly in today’s Marketing magazine (7 Dec), focus on how they are embedding sustainability in the business, not having separate CSR, and how…
Another great evening with the Marketing Society last night; this time an audience with Sir Terry Leahy, the maestro of Tesco’s phenomenal success, who started out as a Tesco marketer and worked his way up to the top. It’s so easy to take Tesco for granted, but in the 14 years of his reign as CEO, he took it…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
