Thanks to the Marketing Society for a great Annual Lecture last night – by Paul Polman, CEO of Unilever… If the assembled 300 audience didn’t realise it before, by the end we were quite clear he’s one of the most influential men on the planet, outgunning David Cameron et al by some margin… running an organisation that operates in…
Indeed, they are both proven to be desirable brands – strong brands that encourage consumers to Think, Feel and Act differently. The new Brand Desire 2012 research from Clear, shows that Apple is in the top 3 in the world in all 3 areas, and WWF is a winner in making people Feel differently. Interesting, because if you ask…
Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…
So, it’s in the news today that Apple have published details of their supply chain and all the issues it has found – with underage workers, overworking, financial mismanagement, etc…. It adds up to a hell of a list of new years resolutions for the tech giant to get stuck into. So do we commend Apple on making this…
At last week’s Marketing Society Conference – a day of Global Leadership discussions – we were treated to a very well put together and powerfully delivered talk from Keith Weed, CMO at Unilever. The headlines, reported succintly in today’s Marketing magazine (7 Dec), focus on how they are embedding sustainability in the business, not having separate CSR, and how…
Another great evening with the Marketing Society last night; this time an audience with Sir Terry Leahy, the maestro of Tesco’s phenomenal success, who started out as a Tesco marketer and worked his way up to the top. It’s so easy to take Tesco for granted, but in the 14 years of his reign as CEO, he took it…
We all know the mantra ‘reduce, reuse, recycle’…. What this is meant to mean is firstly reduce your materials and impacts by changing your product/service, then try reusing your finished products (straight reuse or value added upcycling) then when all else fails, recycle into something else. Somedays it seems folks only think about the last one, but sadly we’re…
This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…
The last month I’ve seen so many articles and news items on green/sustainable claims – even the One Show (hardly the cutting edge of journalism) got in on the act last week and did a spot on greenclaims in household cleaners and how misleading and unregulated they are. The comparison was drawn with Fairtrade, which everyone understands and which…
Just wanted to round up 3 things that have caught my eye in the last month – which between them I think illustrate the spectrum of effort that brands can make on the sustainability front: – On the being marginally less bad, ‘every little helps’ end, step forward Cadbury’s: On-pack claim informing about reduction in packaging taking lorries off…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
