Easyjet is in the news again this week – this time, for painting it’s aircraft (8, as a trial) with a nanopolymer coating that reduces friction and therefore fuel use. If it works on the whole fleet, it would reduce fuel bills by up to 2% – and given 40% of easyJet’s costs are fuel, this is no small…
This month, my awards for the Good, the Bad, and the Ugly, through a responsible marketing lens, go to the following brands for their current TV campaigns GOOD award goes to HEINZ beans, for their fabulous new fridge pack – a resealable tub of beans that is 1kg (2.5 tins) but lasts up to 5 days once opened. Their…
Congratulations to the Ecology Building Society! They’ve been winning awards left right and centre for the hard work they do in creating genuinely ethical savings products – Ethical Consumer Magaxine’s ‘best buy’ 2009, and What Mortgage’s ‘best environmental lender’ awards and even ‘Mortgage Finance Gazette’s’ ‘best green lender’ award. Its because they are very strict on who they lend…
As December’s climate talks in Copenhagen draw near, the political shenanigans are rife – today the Guardian report that China and many developing nations think the developed nations are trying to sabotage reaching an agreement on the successor to Kyoto – the agreement to address climate change by cutting carbon emissions through various market and policy mechanisms. So are…
You’d think that you couldn’t get further from heavy issues like climate change than in the high volume, image driven beer category. Yet it may be one of the first categories to experience real ‘brand risk’ from climate change. New Scientist reports this week that the Saaz hops that is the basis for pilsner lagers such as Pilsner Urquell,…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
