The last month I’ve seen so many articles and news items on green/sustainable claims – even the One Show (hardly the cutting edge of journalism) got in on the act last week and did a spot on greenclaims in household cleaners and how misleading and unregulated they are. The comparison was drawn with Fairtrade, which everyone understands and which…
An interesting conversation today with a consumer insight specialist (thanks Mercedes) raised an issue I’ve wondered about before, but only from the brand side – how does one measure ‘green-ness’.What I learnedwas that in fact this is a highly topical consumer issue, with brands currently dividing into 3 camps in their consumer communication: 1. Go the 100% route –…
UKAware was a consumer showcase of products and services for a greener lifestyle, at Olympia Fri 17 and Sat 18 May. What most impressed me was the collection of entrepreneurs within their ranks, their enthusiasm knowledge and belief standing out head and shoulders above the ‘paid for’ staff from larger or more established enterprises. It does show us that…
So, what do you get if you cross a well known chocolate brand with a thought for sustainability? A 22% reduction in Easter packaging, apparently! Thornton’s usual email newsletter today came with a sweet ending – a declaration that they have reduced their packaging in all their Easter products by 22%, saving 73 tonnes. A look at their website…
In a world of decaying trust, where…
A fascinating panel discussion of experienced Chairmen…
