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Apple and WWF: Both brands of desire. A lesson for other NGOs?

February 1, 2012

| Categories: opinion

Indeed, they are both proven to be desirable brands – strong brands that encourage consumers to Think, Feel and Act differently. The new Brand Desire 2012 research from Clear, shows that Apple is in the top 3 in the world in all 3 areas, and WWF is a winner in making people Feel differently. Interesting, because if you ask…

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