October, 2011 - bluebabel

Inspiration from Sir Terry Leahy – marketers, the customer, and sustainability

October 11, 2011

| Categories: opinion

Another great evening with the Marketing Society last night; this time an audience with Sir Terry Leahy, the maestro of Tesco’s phenomenal success, who started out as a Tesco marketer and worked his way up to the top. It’s so easy to take Tesco for granted, but in the 14 years of his reign as CEO, he took it…

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