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Month: April 2010

Sustainability – what can we learn from a ‘social movement’ like feminism?

April 10, 2010
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| Categories: opinion

Watching the ‘Women’ triad of documentaries on BBC gave me food for thought – not just over how lucky my generation is to have choices we take for granted, but also the similarities between how those ‘feminists’ felt in the 1960s vs how many sustainability advocates feel now. Of course, ‘feminism’ is a dirty word nowadays, seems to have…

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Sustainable efforts? – Cadbury’s easter eggs, fishy cat food and iClean

April 2, 2010
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| Categories: opinion

Just wanted to round up 3 things that have caught my eye in the last month – which between them I think illustrate the spectrum of effort that brands can make on the sustainability front: – On the being marginally less bad, ‘every little helps’ end, step forward Cadbury’s: On-pack claim informing about reduction in packaging taking lorries off…

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About Us

We help businesses define a compelling purpose that unlocks the energy and potential of the people, the brand and the marketplace

We create powerful brand positionings, defining what the purpose means for consumers, driven by inspirational insight

We can help those brands do good in the world, through positive impact against issues affecting people and the planet

And through all this we are translating social, environmental and economic issues and consumer trends into the brand and business world, uniting knowledge and experience in both sustainability and marketing

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