Do marketers think ecolabels can help drive brand growth?

In a world of decaying trust, where some think we’ve had enough of experts and ‘fake news’ is a phenomenon, what role is there for a 3rd party aiming to bring credibility to brand claims? In an update to the groundbreaking 2012 research, bluebabel has investigated the opinions of 50 leading marketers and 50 of their sustainability colleagues, to…

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Non-Exec Directors say: “Purpose and strategy have to drive culture”

A fascinating panel discussion of experienced Chairmen and Non-Exec Directors this week, revealed just how important ‘purpose’ can be in the top FTSE UK companies. The debate was around culture and diversity in the boardroom, though the panel stretched the remit to be culture and diversity in the organisation, and how that should be led and reflected by the…

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Responsible Business Summit 17 accidentally demonstrating the ‘Purpose Problem’

  The Responsible Business Summit is one of 2 big sustainability-in-business conferences that I go to every year (the other being Sustainable Brands). Entitled ‘Deliver Social Purpose with Impact’, 2017’s June conference had an¬†impressive array of speakers that teased me that the 2 days would be a corker. And it’s true, I learned a lot about what companies are…

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