Purpose – Inspiration from Google Creative Labs and Choccywoccydoodah

What can we learn about building a compelling and distinct purpose for a brand or business, from organisations as diverse as Google Creative Labs and Choccywoccydoodah? Well, thanks to the Lost Lectures mini-phenomenon (“enchanting¬† talks from secret locations”), a big dose of inspiration was received last week from six eclectic 20min talks packed into one interesting evening. And the…

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Now That’s What I Call Great Marketing? Back to basics!

Thanks to the Marketing Society for an interesting evening – a combination of ‘what makes great marketing’ and ‘how to win a marketing society award’. For those of us not entering, we were there to hear any gems from the 4 esteemed speakers – Fiona McAnena of BUPA, Chris Macleod of TfL, Sarah Speake of Google, Ian Armstrong of…

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Why brands get drunk on social media

It occured to me in discussions with a client yesterday that social media, that big scary/cool exciting world (depending how far along you are with embracing it for your brand), is currently the brand equivalent of discovering alcohol as a teenager. It makes you feel like you are the coolest dancer at the party. It’s not until much much…

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Reuse’ revisited… a vital marketing innovation challenge

We all know the mantra ‘reduce, reuse, recycle’…. What this is meant to mean is firstly reduce your materials and impacts by changing your product/service, then try reusing your finished products (straight reuse or value added upcycling) then when all else fails, recycle into something else. Somedays it seems folks only think about the last one, but sadly we’re…

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Powering up creativity – the scientific evidence

Creativity. Its the cornerstone not just of innovation, but of all good problem solving. And yet it can seem so elusive, so hard for us to switch from our usual analysis, judgement, decision making thought processes into a more lateral state where we make fresh connections. Maybe thats why we seem to get out best ideas in the shower,…

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