bluebabel https://validator.w3.org/feed/docs/rss2.html #SB15 hits the spot with inspiration and insight bluebabel Home Responsible Business Summit 17 accidentally demonstrating the ‘Purpose Problem’ Insight from Lord Coe on tackling big challenges Fair Luxury network taking positive action on gold, silver and gems jewellery Who We Are Positioning Purpose Legals Privacy Policy / Cookies Positive Impact Website Terms of Use Positive Action 20180109 Purpose – Inspiration from Google Creative Labs and Choccywoccydoodah Non-Exec Directors say: “Purpose and strategy have to drive culture” test 1 Soviet Union – unexpected marketing genius in WWII Kyoto2 – is the Copenhagen conundrum solvable? Paul Polman’s incisive view of marketing and leadership for a sustainable future Responsible marketing – the good, the bad and the ugly TV advertising today – Heinz, Islas Canarias and John Lewis Stella and Curry’s talking recycling Creating an enduringly useful Positive Impact Framework Experience Now That’s What I Call Great Marketing? Back to basics! Apple and WWF: Both brands of desire. A lesson for other NGOs? Is a ‘fair environment’ or ‘sustainable’ consumer label possible? Farewell to the Sustainable Development Commission… another one bites the dust Why brands get drunk on social media Reuse’ revisited… a vital marketing innovation challenge Oi Marketing! We need better segmentation and targeting not none! Inspiration from Sir Terry Leahy – marketers, the customer, and sustainability Easyjet vs Ryanair – the Joker’s still beating Batman Best practice gems from Waitrose, British Gas and Thinkbox Sustainability – what can we learn from a ‘social movement’ like feminism? Sustainable efforts? – Cadbury’s easter eggs, fishy cat food and iClean How to drive demand for recycled products? Ecology BS is a breath of fresh air in the financial world Do marketers think ecolabels can help drive brand growth? Powering up creativity – the scientific evidence Breakthroughs for the 21st Century? New years resolutions for Apple’s supply chain – fairtrade electronics? Does green need to be more red? More Demon than Angel Another oil price shock – Low carbon boost or economic tragedy? Smart Brand Innovation that Reduces Wastage How can consumers measure ‘green-ness’ Czech beer brands at risk from climate change Eco-entrepreneurs eager at UKAware Feel Better about Chocolate – Well Done Thorntons! Between the lines of the Unilever brand story