Purpose – Inspiration from Google Creative Labs and Choccywoccydoodah

What can we learn about building a compelling and distinct purpose for a brand or business, from organisations as diverse as Google Creative Labs and Choccywoccydoodah? Well, thanks to the Lost Lectures mini-phenomenon (“enchanting¬† talks from secret locations”), a big dose of inspiration was received last week from six eclectic 20min talks packed into one interesting evening. And the…

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